COURSE DESCRIPTION
There has been an enormous increase in the use of personal communications by marketers in recent years, due to rapid penetration of internet and other other factors. Mass media, if used used correctly, can still dramatically improves the fortune of a brand or company. In this program, you will study in these 18 modules in six months:
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Introduction to mass communication
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Sociology
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Anthropology
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Cognitive Psychology
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Social psychology
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Political Analysis
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Mass communication and society
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Developing and managing an advertising program
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Deciding on media and measuring effectiveness
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Print ad evaluation criteria
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Playing games with brands
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Sales promotion
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Events and experience
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Public relation
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Managing a brand crisis
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Experiential marketing
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Social Media marketing
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Lesson from virgin Group
This program is delivered 100% online using mobile applications such as Gmail and others. An instructor responsible for coordinating. Students apply to study at self-pace at anytime and wherever they are. Course is billed at $40 USD per month.
Successful completion of the program will lead to award of Diploma in Mass Communication to highlight the knowledge gained, and to present for jobs at work places.
