RANSFORD

Professional Diploma 

COURSE IN MARKETING

3-month Online Course

Course Description

The Ransford's Professional Diploma in marketing was designed for entry level jobs in marketing; and also for business professionals who must have gained qualifications outside marketing. The Marketing program exposes students to fundamental knowledge and new skills in marketing for creating value for customers.

This Professional diploma in marketing aims to provide students with a foundational understanding of marketing principles, strategies, and techniques. It covers topics such as market research, consumer behavior, branding, advertising, digital marketing, and public relations. The goal is to prepare students for entry-level positions in marketing or to provide a basis for further study in the field.

Marketing students study in marketing and management subjects including: Market-research, Consumer insights, strategic planning, entrepreneurship, innovation, management principles, accounting, finance and other relevant subjects to enable them to meet human needs.

The Professional diploma in marketing is an intensive program focusing on key concepts and practical skills. Here's the brief outline of what the program covers:

1: Introduction to Marketing

- Overview of marketing principles and practices
- Understanding the marketing environment
- Market segmentation and targeting

2: Marketing Research and Consumer Behavior
- Conducting market research
- Analyzing consumer behavior
- Marketing analytics and data interpretation

3: Marketing Strategies and Communication
- Developing marketing strategies
- Integrated marketing communication
- Digital marketing basics

4: Branding and Sales (plus case studies)
- Brand development and management
- Sales techniques and strategies
- Final course assessments and case study presentation

This outline is designed to provide a foundational understanding of marketing in a condensed format. The actual content and depth of the program are presented below.

Students learn on mobile channels: Whatsapp and via E-mail within 4-weeks and gain relevant skills for workplace. Upon completion, certificate is awarded to present for employment.  Registration and intake is at the beginning of every month. Course fee is billed into monthly installment.

ENTRY REQUIREMENT

Diploma in business or other subjects 

DURATION

3-month 

DELIVERY METHOD

Video classes online plus digital course guides

ASSESSMENT 

Course Assignments

REGISTRATION DATE

Monthly,

Throughout the year

What's next?

CERTIFICATE OF COMPLETION

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